Answers are winnable
AI recommendations are rebuilt every time from live sources. Change what the sources say, and the answer changes with them.
Be the answer in ChatGPT, Gemini and Google's AI.
Webtrix is an AI SEO agency in Ireland. When your customers ask an AI who to hire, it recommends specific businesses by name. We make sure one of them is you.
What does AI say about you?
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AI SEO is making your business the answer AI gives. When someone asks ChatGPT, Gemini or Google's AI who to hire, the AI names specific businesses. AI SEO is the work of making sure yours is one of them. You'll also hear it called GEO (Generative Engine Optimisation) or AEO (Answer Engine Optimisation). Different names, same job.
900M
people use ChatGPT every week.
OpenAI · Feb 2026
2.5B
monthly users of Google's AI Overviews.
Google · I/O 2026
20%
of Irish enterprises now use AI, up from 15% a year before.
CSO · 2025
Ask an AI a buying question and it quietly runs several real searches, reads the winning pages, and builds its recommendation from what it finds. That means AI visibility is won in a place we know very well: search results.
Your buyer asks
The AI quietly searches · real queries, captured live
It reads, then recommends
"Based on current sources, consider the businesses named in those pages…"
> the searches above are real: captured from ChatGPT for this exact prompt, july 2026. it ran seven of them, then built its whole answer from the pages that won
> the rule of the era: be in the pages the AI reads, and you are in the answer
> prompt: "best construction companies in Ireland?"
> observed: ChatGPT ran seven hidden searches, then built its entire answer from one industry ranking page
> the same is true for your industry
AI recommendations are rebuilt every time from live sources. Change what the sources say, and the answer changes with them.
In category after category we test, the AI can only name businesses it finds. Most Irish businesses simply are not there yet.
Page one of every audit: the questions your buyers ask an AI, and exactly who it recommends instead of you today.
Alan worked on GEO-specific clients at one of Sydney's biggest agencies, home to Australia's first OpenAI agency partnership. This isn't a service page bolted on last month.
The capture on this page is ours. We test live Irish categories constantly, so recommendations come from evidence, not industry folklore.
The AI platforms change monthly, and techniques that worked in spring are dead by autumn. Our methods move with them, because our tests tell us when they change.
Your share of AI answers is tracked and reported monthly, next to your rankings and enquiries. A number you watch move, not a story you're told.
No schema tricks, no magic files, nothing that dies with the next update. Budget goes where our evidence says the AI actually looks.
Very few Irish practices measure AI answers at all. For us it isn't a bolt-on: it's built into every engagement from the first audit.
Mechanically, no. AI assistants retrieve their answers from search engines, so GEO is SEO aimed at the exact queries the AI runs, plus making sure you appear in the review sites and directories it reads. Anyone selling GEO as a separate dark art is selling you SEO twice.
Ranking helps enormously, but AI answers often lean on different pages than the classic top ten: directories, review sites and comparison lists. Businesses that rank well can still be missing from the answer. That gap is exactly what we check first.
We track a fixed panel of the questions your buyers ask, across ChatGPT, Gemini and Google's AI surfaces, and record which businesses get named each month. You see your share of the answers move over time, alongside your rankings and enquiries.
Faster than rankings, in many cases. AI answers rebuild from live sources, so a new page or directory presence can appear in answers within weeks. Owning a category takes longer and compounds the same way SEO does.
No. Controlled industry tests show schema has no effect on AI citations, and no major AI system reads llms.txt. What works is being visible in the pages the AI actually retrieves. We spend your budget there.
A 30-minute call. We'll show you what the AI says about your category today, and whether we can change it. No pitch, no obligation.