SEO Agency Ireland

Rank higher.Grow faster.

Webtrix is a search engine optimisation (SEO) agency in Ireland with 8 years of experience, working with local, B2C, B2B and e-commerce businesses that want senior strategy and execution without being handed to a junior team.

See our results ↓

Where do you show up today?

A free look at your visibility in Google and in AI answers. No obligation.

Free · no spam · reply within one working day

The standard

Top SEO Company in Ireland

Too much SEO starts with the same health-score report and a recycled checklist. We start with your website and your market, fix the work holding you back and measure the outcome in customers and revenue, not impressions.

94%

of searches in Ireland happen on Google.

StatCounter · June 2026

0.63%

of searchers ever click anything on page two.

Backlinko · 4M-result study

85%

of Irish internet users shop online.

CSO · 2025

SEO services

SEO services we deliver

We deliver all SEO services, no matter what type of business you are. Unlike most agencies, we build a custom blueprint for every new website we work on to deliver the best results as quickly as possible.

/01

Technical SEO

You wouldn't build a house with a weak foundation. Similarly, you wouldn't do SEO without fixing the technical stuff. This is what Google and AI use to decide whether to read your website at all. Most web developers don't follow SEO best practices, so even if your website looks nice, it could be leaking traffic under the surface.

Recent example: a website we worked on was set up to block all AI crawlers, meaning it was never cited as a source in AI tools. This simple fix started bringing AI traffic to the website.

/02

Content and on-page SEO

We look for keywords your buyers actually search, matched to what search results reward. Search engine optimisation lives on relevance, and we engineer each page around exactly what the search results expect. We optimise what's already on your website first, then begin creating new pieces of content that not only bring in traffic, but leads or sales too.

/03

Link building and digital PR

One of the most neglected aspects of SEO, and one that a lot of agencies get wrong, is link building. High-quality links help Google trust your website, increasing its authority and ability to rank for more competitive keywords. We acquire backlinks and citations specific to your industry to get the best results.

/04

Local SEO

Your Google Business Profile, reviews and citations that matter are what work for local SEO. We optimise specifically for your area and get you ranking #1 in the map pack results.

AI search, covered

AI SEO & GEO: when your buyers ask ChatGPT, the answer should be you

your customer, this week

Best construction companies in Ireland?
Based on current sources, three well-reviewed options are Atlas Build Group, Shannon Construction and Westgate Contractors. All three have strong client reviews and…sources: google results · review sites · directories

The AI names three businesses. Our job is making sure one of them is you.

Your customers are already using AI to research who to hire. We help your business appear in those answers.

They're already asking

CSO found that 20% of Irish enterprises used AI in 2025, up from 15% in 2024. It is no longer limited to early adopters.

CSO · 2025

The AI reads search results

Invisible in Google, review sites and directories means invisible to the AI too.

We make you the answer

The same foundations that help you rank in Google, aimed everywhere the AI reads.

How AI SEO & GEO works, in detail →
The receipts

SEO Results from real Irish Businesses

Three recent engagements and three sets of real numbers. The work is shown; clients remain confidential.

/01 · manufacturing

Building Insulation Manufacturer

7-month engagement · Jun to Dec 2025

This Irish B2B business was in a very niche, tiny market with no significant search volume. When we first reviewed the website, it was clear that there were a few small changes we could make to move the needle as quickly as possible. Most of their service pages had unoptimised metadata and H1s. They were also missing some service pages that were important to their business. We fixed technical issues alongside these changes, and within 8 weeks, they had a 30% traffic increase.

Enquiries per month

+153%

19 before
48 after

Page-1 keywords

+165%

43 before
114 after

Top-3 rankings

+175%

8 before
22 after

/02 · commercial equipment

Commercial Kitchen Supplier

6-month engagement · Aug 2025 to Feb 2026

This was a B2B supplier selling commercial fridges, freezers and so on. Again, there was not a huge amount of search volume, but with careful optimisation, we turned their business around. They recently had a new website designed, but it had terrible SEO. We optimised every page and started building new category pages for their products. This led to huge improvements in both enquiries and traffic.

Enquiries per month

+210%

20 before
62 after

Page-1 keywords

+170%

53 before
143 after

Top-3 rankings

+229%

7 before
23 after

/03 · ecommerce

Electrical Wholesale Distributor

10-month engagement · May 2025 to Feb 2026

This brand was already well established and was doing good business. They worked with a previous SEO company, so most of their technical and on-page SEO was OK. However, they missed a huge opportunity by not building out new category pages for specific use cases. This is primarily what we focused on, along with building relevant, high-quality backlinks. Through this, they saw excellent results in both sales and traffic.

Online purchases / month

+160%

322 before
837 after

Page-1 keywords

+35%

710 before
959 after

Top-3 rankings

+40%

386 before
539 after

Real engagements, reported throughout. Industries named; clients kept confidential.

Want numbers like these? Tell us what you are working on →
The difference

Why we're the best SEO agency in Ireland

/01

Reporting you can check anytime

See rankings, organic traffic, leads and AI visibility through your live reporting dashboard. You do not have to wait for a monthly report to see what is happening.

/02

Senior people do the work

Your SEO is handled by experienced specialists, not passed down to a junior team. You deal directly with the people auditing your site and doing the work.

/03

Focused on leads, not vanity metrics

Traffic only matters if it helps your business grow. We focus on qualified enquiries, sales opportunities and the searches most likely to bring in customers.

/04

A strategy built around your business

Your SEO plan is based on how your customers search and where the best opportunities are. You will not get a recycled checklist or be pushed into work you do not need.

/05

Straight answers from the start

You will know what we recommend, what it costs and why we think it is worth doing. If a smaller or cheaper fix makes more sense, we will tell you.

/06

Built for Google and AI search

We create pages that perform in traditional search and can be easily understood, referenced and cited by AI assistants such as ChatGPT and Google AI Overviews.

How we work

How we work

There is no fixed package pushed onto every website. We agree the scope and price before work starts, then focus on the work most likely to make a difference.

/01

Initial review

We start with your website, market and goals. We look at where you are visible now, what is holding the site back and whether SEO is the right investment.

/02

Custom blueprint

The findings become a prioritised plan covering the technical, content, local and authority work you actually need. You will know what comes first and why.

/03

Execute and report

We complete the agreed work and track rankings, traffic, leads and AI visibility in a dashboard you can check. We explain what moved, what did not and what happens next.

If a smaller fix is all you need, we will say so. The scope and price are clear before any work begins.

Headshot coming soon
The operator

SEO Expert from Ireland

Webtrix is run by Alan Piggott, an Irish SEO expert with eight years of experience across B2B, ecommerce, local services and professional services.

Clients deal directly with the person auditing their website and doing the work. No account manager in the middle, no junior hand-off and no recycled plan.

8 years in SEOacross local, B2B and ecommerce
Senior strategy and executionno account manager in the middle
One point of contactthe founder, always
Straight answers

SEO in Ireland: what businesses ask us

Q.01How much does SEO cost in Ireland?+

SEO pricing depends on your website, competition and the work required. Some businesses need a focused technical or content project. Others need ongoing technical SEO, content, local work and authority building. We scope the work first and explain the cost before anything starts. If a smaller fix makes more sense, we will say so.

Q.02What is GEO, and is it different from SEO?+

Generative engine optimisation (GEO) is the work of helping your business appear in AI-generated answers. It overlaps heavily with SEO because AI assistants rely on search results, websites, reviews and directories. We also track the prompts, answers, brands and sources the AI tools return.

Q.03Is SEO dead now that AI answers questions directly?+

No. AI tools still rely on information from websites, search results, reviews and directories. The goal is now broader: rank in search and make your business easy for AI systems to understand and cite.

Q.04How long until results?+

Honest answer: first movement on lower-competition terms can happen in 8 to 14 weeks. Competitive terms in Ireland can take 6 to 12 months. AI citations may move faster once the groundwork is in. Anyone quoting days is describing a trick, not a strategy.

Q.05Can you guarantee #1 rankings?+

No. Google controls the results, so nobody can guarantee a number-one position. Backlinko's study of four million Google results found the top three receive 54.4% of clicks, so that is where meaningful visibility starts. What we can guarantee is transparent reporting, including what has not worked yet.

Q.06Do you work with businesses outside Dublin?+

Yes. Webtrix works with businesses across Ireland. The work can be done remotely, while local SEO is built around the towns and counties you actually serve.

Q.07How do I choose an SEO agency in Ireland?+

Ask who will actually do the work, what they will measure and how they build links. Any result they show should include a timeframe, starting point and business outcome. Be careful with guaranteed rankings, vague packages and reports that stop at traffic. You should always know what is being done, why it matters and what happens next.

Find out where you stand.

A 30-minute call. We'll show you exactly where you stand today, in Google and in the AI answers your buyers read, and whether we can help. No pitch, no obligation.

Book the call → or email hello@webtrix.ie